Monday, June 13, 2011

The new face of 3D

A recent BBC News article addresses the rise of 3D advertising, including cereal boxes, large-scale lenticular prints, holograms, etc. Worth checking out.

http://www.bbc.co.uk/news/business-13702953

Tuesday, June 7, 2011

Study finds 1 in 4 parents concerned about children's health and vision from watching 3D

A recent study conducted by VSP® Vision Care found that 1 in four parents are concerned about their children's eye and vision health from watching 3D entertainment, in spite of the efforts by eye doctors and vision science researchers to reassure the public that 3D viewing will not harm the eyes.

The full VSP press release may be viewed at http://newsroom.vspglobal.com/pr/vsp/one-in-four-parents-concerned-204186.aspx

Vision and 3D Conference Presentations Available Online

The 2011 VPI Vision and 3D Research Conference proved a tremendous success, bringing together the latest in research from the 3D entertainment, vision science, and ophthalmic optics industries.

As a new feature, all presentations of the conference are available for viewing online through Pacific University Commons at http://commons.pacificu.edu/vpir/2011/

Feedback on presentations is invited and may be communicated through contact information found at www.visionperformance.org